Counsel.
In the room before the commitment is made. Senior advisory at the moments where the AI bet is being written, the portfolio is being culled, or the platform you've already bought needs a second opinion.
Counsel is the practice that runs before the workshop opens. We sit with the people who will sign the cheque, before they sign it. The deliverable is judgment, written down — the kind of judgment institutions usually only get after they’ve already lost money on the wrong bet.
Practices
Where the leverage actually sits, in what order, with what tradeoffs. We build the bet alongside leadership and write it down so the institution can stand behind it.
A structured kill review before a use case becomes a budget line. Most of what an institution puts on its list shouldn't survive contact with this conversation.
Audit of models, pipelines, and agents your team did not build. We give you a defensible read on the work — what's load-bearing, what's theatre, what's a real risk.
Vendor discipline and milestone cadence across an AI program. The reason a portfolio stalls is rarely the technology; it's the coordination. We sit in the rhythm.
How an engagement runs
Counsel engagements run as standing relationships or scoped tours of duty. Standing relationships meet weekly with leadership and own the agenda at the executive AI review. Tours of duty land in eight to sixteen weeks with a written artifact and a decision.